Building a Complete Digital Operation for a Growing Furniture Business
Cozy Home had two locations, a growing customer base, and no digital infrastructure to support either. We built the marketing and operations layer around it — and two years later, we're still running it alongside them.
Two Locations, Real Growth — and No Digital System Behind It
Cozy Home Furniture & Mattresses was growing — two locations across New York and Connecticut, a steady stream of customers, and a team fully focused on running the business day to day. But that growth had outpaced their digital presence entirely.
There was no cohesive website, no paid advertising strategy, and no system connecting their marketing to their operations. They needed a digital partner who could build the foundation and then stay involved to keep it running — not just hand over a website and disappear.
A Full Digital Build — Then Staying In to Run It
Their website is managed by an outside development team — our role has been directing that relationship: requesting updates, new sections, and ongoing optimization to keep the site aligned with the business as it grows.
Alongside that, we set up and took over their Google and Meta advertising — building campaigns from scratch, managing budgets, and continuously optimizing based on performance. We handled all creative design work for ads and in-store materials, maintaining visual consistency across every customer touchpoint.
Beyond marketing, we became embedded in their day-to-day operations — supporting their existing ERP system, assisting with inventory management, purchase orders, and delivery scheduling, and troubleshooting operational issues as they arose. This is what a Digital Operations Partner engagement looks like in practice.
Outranking National Chains on the First Campaign Ever Run
Results from Feb 6 – Mar 6, 2024 · $60/day budgetCozy Home was competing against national chains with ad budgets many times their own. The first Google Ads campaign we ever ran for them didn't just perform — it outranked Ashley Furniture, Wayfair, and Raymour & Flanigan from day one.
A Leaner Campaign, Rebuilt From the Ground Up
Results as of August 24, 2026After a pause, Cozy Home's Brookfield location resumed advertising in July 2026 — but not as a continuation of the original campaign. This was a full rebuild: the same location, a budget six times smaller than the original ($10/day vs. $60/day), and a far more disciplined structure. Two focused ad groups — Brand and Local Category — replaced a broader setup, underperforming competitor targeting was removed, and every keyword switched to phrase-match only to eliminate wasted spend.
From No Digital Infrastructure to a Fully Managed Digital Operation
Cozy Home went from having no digital marketing or operational support to having a fully managed digital operation — advertising, design, and operational support all running under one consistent hand, with the website itself directed and kept moving forward alongside everything else.
What started as a website and ad setup engagement evolved into something deeper: a long-term partnership where we function as an extension of their team. The business is in its growth phase, and we've grown alongside it — adapting strategy and scope, including rebuilding the ad campaign itself when the situation called for it, as their needs have changed.
"Cozy Home is exactly the kind of client this work is built for — a real business, with real operations, that needed a digital partner willing to get involved at every level. That's what we do."
This engagement has been active for 2+ years and continues today — making Cozy Home one of our longest-running and most involved client partnerships.
Let's Build Something Worth Building.
Every engagement starts with a free 30-minute strategy call. No pressure — just a clear conversation about your business and what's possible.